In a time of economic and financial crisis, many of the major governing parties have been held responsible for the economic setback and have been undergoing historic backlashes. This has resulted in the emergence of new Eurosceptic political actors. In such a context, the 2014 elections were a crucial event that saw the electoral exploits of many Eurosceptic parties all over Europe which, with clever communicative strategies, were able to convey and express the widespread discontent that many people felt, particularly towards the way the European crisis had been managed. 


Two of the most voted Eurosceptic parties, the Italian Five Stars Movement and UKIP, formed a coalition in the European Parliament – an unfathomable coalition – given the clear divides in their political manifestos and in their vision of Europe. Through a thorough discourse analysis of the ideology, narrative and communicative approaches of the two parties applied before, during and after the European elections, this paper attempts to answer the question and investigate whether their alliance was based on a purely strategic objective where similar ideologies and political positions on Europe have very little space. This is a very current question that has continued, till today, to have implications and to shake the recently troubled EFDD group in the European Parliament

  • Page 1.  Foreword
  • Page 5.  Introduction
  • Page 7.  Context and Background
    • The 2014 European Elections: “This time it’s different »
    • The Five Star Movement
    • The UK Independence Party
  • Page 19. M5S and UKIP: A Comparative Discourse Analysis
    • Hypothesis
    • Methodology
    • Before the Elections: Two Different Political Approaches
      • The M5S Narrative
      • The UKIP Narrative
    • During the Elections: When the Campaigns Got Stronger
      • The M5S Narrative
      • The UKIP Narrative
    • After the Elections: Towards an Alliance
      • What Is in It for the Five Star Movement?
      • What Is in It for UKIP?
      • Voters’ Feedback
  • Page 45. The UKIP-M5S Alliance Nowadays: a Forced Political Marriage?
    • A Joint Communication Strategy?
  • Page 48. Insights from UKIP and the Five Star Movement
  • Page 53. Conclusion
  • Page 57. Biography
  • Page 61. Annexes 

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