Research Report - European Green Deal : Inducing Eco-Responsible Behaviours in the Post-Covid-19 Era.
In December 2019, the European Commission introduced the Green Deal, its ambitious growth strategy for the European Union to become climate neutral by 2050. The plan aims not only to create a cleaner, greener, healthier environment but also a sustainable, resilient, growing economy. However, commitments to address climate change are meaningless without civic engagement. Considering that citizens are at the heart of this environmental and ecological transition, communication is crucial to induce behavioural changes in favour of a greener lifestyle. It is foreseeable that the EU’s communication strategy will have little effect if it is limited to wide and impersonal awareness-raising campaigns. A comprehensive multi-level dialogue with citizens needs to be undertaken, focusing not only on their behaviour but also on their attitudes and beliefs.